Semitic languages, which long ago adopted the Aramaic
alphabet, such as Arabic and Hebrew, are considered
sinistroverse, meaning they pass from right to left.
European languages, many of which use the Latin alphabet,
are considered dextroverse, meaning they pass from left
to right. Ancient Greek is boustrophedon. The reading
direction and the orientation of its letters switches with
One Hour is Sixty Minutes and Vice Versa plays with the
conception of directions and norms embedded in our
language, and therefore our culture. It is a manipulation
of the deeply ingrained grammars which structure our
understanding in everyday life. The telling of time here
serves as a moment of permeability between cultures.
The clock, which runs counter-clockwise and marks the
minutes and hours with Hindu-Arabic numerals, tells
perfect time within its own system. It simply suggests
the viewer to accept its specific directionality, or view its
reflection in a mirror.